Vegan hospitality consulting

Who are our clients?

We train and certify businesses that are committed to serving vegan and plant forward customers with the same quality as traditional customers, because they know that they are one and the same. They realize that in a changing world, with sustainability, health and ethical food consumption as driving factors toward diet choice, traditional customers are returning to eat as vegan customers. The businesses we train and certify are leading the vegan market in their communities. Our programs are the highest standard in vegan-friendly hospitality, based on consumer psychology and real hospitality case studies, designed to bring you the most effective training tools in the industry.

Is your restaurant seeing an increasing number of guests requesting vegan options?

If your back of house and front of house team has not yet adapted to these requests by creating a vegan friendly menu and training service staff to confidently communicate with vegan customers, this is likely due to:

• Lack of time: Your chef is quite busy! We understand that it takes a lot to manage a kitchen, and chefs do not always have the time, motivation, or passion to create thoughtful vegan friendly programming, which leaves vegan guests feeling like an afterthought and leaves your business with negative reviews.

• Lack of information: Hospitality management schools, as well as many culinary schools, have not yet adapted their curricula to match the latest research on how to engineer menus to successfully profit with plant based dishes, and how to train staff to respond confidently to these guests’ requests. Most food businesses that do not work with a vegan hospitality consultant will make several common mistakes when trying to implement vegan friendly programming, and when they are unsuccessful they determine that vegans are either “difficult” to serve or disinterested in their restaurant, and they remove the options from their menu. This is a disservice to the customers and to the business, and we know that there is a better way.

If you aren’t seeing many vegan requests at all, you may be wondering what you are missing out on. For clients who are not currently serving vegans, it is important to understand the Veto Vote.

What is the Veto Vote?

The Veto Vote describes what happens when a group of people makes a decision on where to dine. The vegan in the group has the “Veto Vote” because the group will choose to eat or vacation at a location where their vegan friend or family member can be comfortably served. With the incredible vegan options available these days, vegans will no longer settle for eating a side salad, baked potato, or standard veggie patty. The Veto Vote describes that the vegan chooses where the group eats. This causes businesses without creative vegan options to lose business.